Data-Enhanced Grad Student Recruitment

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Strategies Following NACAC’s CEPP Modifications

As the world continues to grapple with the economic fallout of COVID-19, now is the time to reconsider your approach to graduate recruitment. If history and the nation’s recent record-breaking unemployment numbers are any indication, we are likely to see a wave of recent graduates and mid-career professionals heading back to school as they wait out the volatile job market. 

To help you prepare for this influx, we invite you to watch a recording of our recent webinar, “The Art and Science of Data-Enhanced Graduate Student Recruitment.” During this session, Mike McGetrick, Spark451’s Principal, Creative & Interactive Services, and JC Bonilla, Element451’s Chief Analytics Officer, teamed up to discuss how you can use data to enhance your graduate recruitment efforts. You’ll also have the opportunity to download a PDF of the presentation slides.

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Watch the webinar recording to gain insights about:

  • Building a data-enhanced pipeline using data enrichment, behavioral analytics, and persona development

  • Creating dynamic segments based on student behavior

  • Utilizing enhanced data to reach students via targeted marketing and highly-personalized messaging

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